Shifting to a subscription model has been good for Lightricks. By the time Lightricks released Facetune2 in late 2016, the company was generating $10 million in annual recurring revenue between one-time sales of Facetune, its Enlight suite, and its other apps. When Lightricks launched the first version of Facetune in March 2013, it cost $3.99, once. Since the launch of the iOS App Store and Google Play Stores, mobile developers primarily relied on one-time purchases. Lightricks was among the first companies to implement subscription pricing for its mobile applications.

“Lightricks’ seven apps have over 180 million downloads worldwide and nearly three million paying subscribers,” the company said. Lightricks also makes a suite of mobile photo, video, and motion graphics-editing and composition applications aimed at creative and marketing professionals.

According to app data provider Apptopia, Facetune2 is downloaded approximately 3.1 million times per month from the iOS App Store. It’s probably best known for Facetune2, a photo retouching and editing app popular with the selfie-taking crowd. Lightricks makes a number of photo and video-editing applications for iOS and Android. According to the company, and Crunchbase data, Lightricks has raised $205 million in venture backing to date, including the round announced today. Insight Partners and ClalTech, which also put money in Lightricks’ last round (a $60 million deal announced in November 2018), participated in the venture’s Series C.

Goldman Sachs Private Capital Investing led the deal. On Wednesday, Jerusalem-based Lightricks announced it raised $135 million in a Series C round, which values the company at $1 billion, post-money.

Lightricks facetune 130m series